Overview

Rubikn’s 4Ps Marketing Execution & Measurement Framework turns Product, Price, Place, and Promotion into a single, working operating system. We align your offer, pricing model, distribution, and go-to-market—then wire in the right KPIs so you can run, learn, and improve.

Value statement: A practical, measurable marketing mix you can execute today and optimize every quarter.

Why It Matters

Great brands stall when the mix is misaligned: products solve the wrong problem, prices signal the wrong value, channels miss the customer, and campaigns can’t prove impact. The cost shows up as wasted spend, margin erosion, stockouts, or “busy” marketing with little commercial effect.

This framework fixes the basics—clearly, measurably—so every dollar and decision compounds.

What You’ll Get

A complete, modular 4Ps toolkit tailored to your business:

• Product Readiness File
  • Value proposition map (customer jobs, pains, gains)
  • Feature/benefit hierarchy & differentiation notes
  • Quality & feedback loops (NPS/CSAT, defect/return tracking)
• Pricing Architecture Pack
  • Pricing strategy & model options (tiers, bundles, subscriptions, discounts)
  • Margin model & sensitivity analysis (incl. elasticity scenarios)
  • Guardrails & governance (when/how to change price)
• Distribution & Channel Plan (Place)
  • Channel selection & coverage strategy (DTC, retail, marketplace, partner)
  • Service-level targets (SLAs), inventory & fulfillment guidelines
  • Partner playbook (enablement, incentives, performance metrics)
• Promotion System
  • IMC blueprint (owned/earned/paid) with creative/message anchors
  • Campaign calendar with objectives by funnel stage
  • Experiment backlog (A/B tests) & budget allocation rules
• Measurement & Dashboard
  • KPI tree across all 4Ps (e.g., NPS/retention, margin, OTD/fill rate, CAC/ROAS/SQL)
  • Single source of truth dashboard + definitions
  • Alert thresholds and weekly/monthly/quarterly views
• Adaptive Strategy Review (ASR) Cadence
  • Quarterly review ritual with input pack, diagnoses, decisions, and post-mortems
  • RACI and runbook to keep the loop alive after handoff

All templates are editable so your team can reuse the system as you scale.

How It Works

Typical duration: 4–6 weeks (modular; can run as a standalone sprint or within a broader program).