Overview

Attention Architecture is Rubikn’s strategic planning service for building deliberate, large-scale visibility.

Instead of chasing trends or virality, it designs how your brand earns attention — repeatedly and predictably — through the biggest, most credible channels in your category.

By mapping the “megaphones,” aligning your message for them, and engineering high-reach exposure, you turn visibility into a system, not a fluke.

Value in one line: Architect how your brand earns broad, lasting attention.

Why It Matters

In today’s fragmented media landscape, most brands over-focus on precision targeting and underinvest in reach.

They run endless micro-campaigns that speak to small segments — but never enough times, or to enough people, to truly stick.

The result: effort without fame.

Marketing science shows that brands grow by being familiar — seen often, by many. Attention Architecture solves the fragmentation problem by helping you engineer concentrated, memorable exposure that builds mental availability and trust at scale.

What You’ll Get

A research-driven framework that turns reach into a strategic advantage:

• Megaphone Map: A ranked overview of the highest-reach media channels, publications, and influencers in your space, scored for audience scale and relevance.
• Channel-Aligned Story Package: Adapted messaging, creative hooks, and ready-to-deploy assets designed for those outlets.
• Paid Reach Blueprint: A paid-media strategy optimized for maximum awareness and repetition, not short-term clicks.
• Impression Concentration Report: A tracking model that visualizes where your impressions come from — ensuring exposure stays focused on the most powerful channels.
• Execution Brief: Clear direction for your media, PR, and content teams to activate the plan cohesively.