Your brand isn’t just a logo — it’s an asset that lives in the minds of consumers. The Brand Asset Health Tracking System measures how strong, memorable, and valuable that asset truly is. It goes beyond sales data to assess the quality of brand equity: how well people recognize, recall, and value your brand in buying situations.
This service is designed for companies that want to quantify their brand’s mental strength and track it like a financial asset — identifying which brand cues, messages, and experiences are building long-term value, and which are fading from memory.
| Deliverable | Description |
|---|---|
| Brand Asset Health Report | A full assessment of your brand’s distinctiveness, mental availability, and pricing power — benchmarked against competitors. |
| Distinctive Asset Grid | Measures how recognizable and ownable your visual/audio assets are (logo, colors, packaging, slogans, etc.). |
| Mental Availability Dashboard | Tracks unaided & aided recall, brand salience, and mental market share over time. |
| Familiarity & Consideration Funnel | Shows how effectively awareness converts into active consideration. |
| Price Realization Index | Evaluates your brand’s ability to sustain premium pricing with minimal discounting. |
| Quarterly Tracking Template | A reusable Notion or dashboard template to track changes over time and link them to marketing actions. |
Purpose: Measures how well people associate your brand’s unique visual and auditory cues with your name.
KPI Examples: