Overview
Our Brand Awareness Acceleration Service helps brands quickly build awareness using integrated advertising and influencer marketing. We assess your marketing mix across the 4Ps/7Ps, design an awareness strategy and manage influencer campaigns from start to finish.
What We Offer
- Marketing Mix Audit – Evaluate your product, pricing, distribution channels, promotion methods, people, processes and physical evidence to identify opportunities and gaps. We’ll provide a report with recommendations.
- Awareness Strategy Design – Identify which awareness levers (paid advertising, influencer marketing or both) suit your goals. We’ll tailor the mix based on time‑sensitivity, budget, and brand positioning.
- Influencer Marketing Execution – Implement a 6 step influencer marketing playbook: set clear goals, find the right creators, craft a precise brief, design a compelling hook, plan amplification across channels, and measure outcomes.
- Campaign Measurement & Iteration – Monitor campaign performance against objectives (reach, engagement, traffic quality, conversions). We analyze what worked and refine strategies for future campaigns.
Why Choose This Service?
- Structured Frameworks – Rooted in proven 4Ps/7Ps marketing frameworks and a detailed influencer marketing checklist, ensuring no critical element is overlooked.
- Balanced Approach – Combine the fast reach of paid media with the credibility and word‑of‑mouth power of influencer marketing.
- Data Driven – Focus on clear goals and metrics to ensure campaigns deliver real results and insights.
Who Is It For?
- Brands launching new products or entering new markets.
- Businesses seeking to boost brand awareness quickly or reposition their brand.
- Small and medium enterprises that lack in‑house marketing expertise and want a structured, guided plan and execution.
Deliverables
- Marketing Mix Audit Report – A detailed analysis of your existing product, price, place and promotion decisions (and extended 7Ps where relevant), including key findings and prioritized recommendations.
- Awareness Strategy Blueprint – A customized plan outlining which channels (paid advertising, influencer partnerships) to use, target audiences, budget allocations and expected timelines.
- Influencer Campaign Plan – A step-by-step brief for creators, including campaign goals, messaging guidance, creative hooks, amplification tactics and success metrics.
- Performance & Insights Report – Post‑campaign review summarizing reach, engagement, traffic quality and conversions, along with insights and next‑step recommendations.