(Optional alternates: “Brand vs Demand Optimization”, “B2B Growth Mix Calibration”, “Balanced Growth Blueprint”)
💡 Service Overview
Most B2B companies overinvest in short-term lead generation and underinvest in long-term brand equity. This service helps leadership teams diagnose, rebalance, and integrate their marketing mix — ensuring brand building and demand generation work together for sustainable growth.
🎯 Who It’s For
- B2B companies stuck in “lead treadmill” mode (high CAC, low brand recall)
- Marketing teams unsure how to justify or structure brand investment
- Founders or CMOs seeking evidence-based budget guidance (e.g., 60/40 or 50/50 split)
- Agencies aiming to align creative + performance work for clients
🧭 Process
- Audit Current Mix
- Review spend allocation (brand vs demand)
- Analyze campaigns, creative tone, and KPIs
- Assess short vs long-term focus ratios
- Brand Health & Demand Efficiency Check
- Evaluate brand metrics (awareness, recall, trust)
- Measure demand-gen ROI, CAC trends, and lead decay curves
- Balance Model Calibration
- Apply the 95/5 Principle and 50/50 Portfolio Rule
- Model short-term vs long-term impact using your existing data
- Strategic Blueprint
- Recommend optimal allocation across channels and campaigns
- Define how brand feeds demand (creative, content, message)
- Develop a growth dashboard to track both mindshare & pipeline
📦 Deliverables
- Brand–Demand Audit Report (PDF or Notion format)