Overview

The Brand Design Evaluation is a structured audit of your brand’s visual identity system — assessing how effectively it communicates your brand strategy, stands apart in the market, and builds recognition with your audience.

It combines expert analysis and a proprietary scoring framework to reveal what’s working, what’s inconsistent, and where to refine.

In short: it ensures your brand design isn’t just beautiful — it’s strategic, distinctive, and growth-ready.

Why It Matters

Most brands invest heavily in design but rarely test whether that design actually works.

A logo may look sharp, but if it doesn’t align with brand strategy or resonate emotionally, it weakens recall and dilutes meaning.

Without clear evaluation, teams waste time debating aesthetics instead of measuring impact — leading to confusion, off-brand execution, and missed growth opportunities.

A systematic design evaluation bridges that gap. It reveals where your identity connects, where it breaks, and how to make it more coherent and memorable across every channel.

What You’ll Get

• Full Design Audit Report – A clear assessment of your visual identity across six core dimensions: alignment, scalability, distinctiveness, memorability, appeal, and emotion.
• Visual Consistency Map – Snapshot of how your identity performs across key touchpoints (website, packaging, social, internal tools).
• Scorecard & Priority Actions – Quantitative rubric (1–5 per criterion) with qualitative insights and recommendations.
• Design Direction Summary – Strategic guidance for creative refinement or redesign, grounded in brand strategy.

Optional add-ons:

• Competitor visual benchmarking
• Audience perception testing (if paired with Brand Research)