Overview

The Brand Fame Model is Rubikn’s evidence-based framework for driving consistent brand growth through two synergistic engines — Fame and Memorability.

It helps brands become both widely known and easily recalled when a buying moment comes.

In practice, that means ensuring your brand is the one people hear about first and think of first.

Value statement: The Brand Fame Model makes your brand ubiquitous and unforgettable.

Why It Matters

Most brands don’t fail because their product isn’t good — they fail because too few people know or remember them.

Even with great creative work or performance campaigns, growth stalls if awareness (Fame) and recall (Memorability) aren’t consciously built.

If your brand isn’t familiar, it never enters the consideration set. And if people can’t recall your name when they’re ready to buy, competitors capture the demand instead.

The Brand Fame Model addresses this directly: it creates broad familiarity and mental availability so that your brand becomes the natural choice in its category — not by luck, but by design.

What You’ll Get

A complete Brand Fame framework for your business, including:

• Fame Engine Plan – a roadmap for distributing attention across earned, owned, and paid channels to expand reach and cultural presence.
• Memorability Engine Plan – a distinctiveness and recall strategy to ensure your brand sticks in memory.
• Gatekeeper & Channel Map – identification of high-reach influencers, media, and partners who can amplify your visibility.
• Distinctive Asset Audit – assessment and optimization of your logo, color, tagline, and sonic or visual identifiers.
• Category Entry Point Matrix – the key buying contexts and triggers your brand must own.
• Brand Fame Metrics Dashboard – indicators to track both reach (fame) and recall (memorability) over time.