Overview

Brand Growth Strategy is Rubikn’s research-led process for defining how a brand actually grows — grounded in evidence, not opinions. Using our Core Growth Framework, we help businesses design a clear plan to expand category penetration and maximize both mental and physical availability.

In short: we build strategies that grow buyer bases, not just brand stories.

Why It Matters

Most brands mistake “differentiation” or “loyalty” for growth levers. In reality, research shows that scale comes from two fundamentals: more people buying your brand and making it easier for them to do so.

Without a strategy centered on these truths, teams often:

• Chase niche personas instead of reaching all category buyers.
• Over-invest in retention or loyalty programs that barely move the needle.
• Communicate clever positioning but remain hard to notice or hard to buy.

A Brand Growth Strategy corrects that — aligning every marketing, product, and distribution decision around how brands really expand their market share.

What You’ll Get

A complete, actionable brand growth blueprint built on category evidence and tailored to your business. Deliverables typically include:

• Growth Model: Diagnosis of your category’s buyer dynamics — penetration, light/heavy buyer mix, loyalty patterns.
• Strategic Priorities: A clear hierarchy of where to focus — acquisition, mental availability, physical availability.
• Category Entry Point Map: Identification of key buying occasions and mental cues your brand must link to.
• Distinctive Asset Audit: Assessment of how recognisable your brand is and what assets to amplify or develop.
• Availability Roadmap: Practical actions to improve findability — from shelf presence to digital discoverability.
• Measurement Framework: Metrics and leading indicators tied to actual growth mechanics (buyer base size, mental salience, distribution reach).