Overview

The Brand Health & Business Performance Framework helps organizations connect the dots between what’s happening in the market and what’s happening in the minds of customers. It bridges two critical measurement systems — Business Outcome Metrics (sales, share, growth) and Brand Health Metrics (awareness, consideration, distinctiveness) — to reveal not just how your brand is performing, but why.

This service equips leadership teams with a clear, evidence-based dashboard that diagnoses short-term ROI and long-term brand equity — so you can make smarter investments that build both profit and brand strength.

Problem It Solves

Most companies track either financial KPIs or brand perception scores, but not how they influence each other. As a result:

• Sales may rise temporarily without sustainable brand equity.
• Strong brand awareness may not translate into purchase or market share.
• Leadership may lack a unified view linking brand strength to business outcomes.

This framework solves that by aligning marketing, finance, and strategy around a single, connected model.

Who It’s For

• CMOs and brand leaders seeking to prove marketing’s business impact
• CEOs and founders wanting visibility into brand-driven growth
• Investors and consultants evaluating brand equity as a financial asset
• Marketing teams designing performance dashboards or brand scorecards

Core Framework

We measure and interpret two complementary dimensions: