Brand Identity Design at Rubikn is about creating brands that feel as good as they look. Using our proprietary EVOKE Framework, we design brand identities that express a clear emotional signal — one that your audience instantly recognizes and remembers.
We turn your strategy into a living, sensory system of visuals, voice, and behavior — built to evoke one core emotion on purpose.
Value in one line: Build a brand identity that people don’t just notice — they feel.
Most brands struggle not because their logos are bad, but because they fail to make people feel something. When your design doesn’t carry a consistent emotional message, customers forget you faster — or worse, confuse you for someone else.
An identity built without emotional clarity leads to fragmented creative, inconsistent campaigns, and wasted design spend.
This service exists to fix that — by ensuring every visual, word, and asset in your brand system signals the same emotion, every time.
You’ll leave this process with a complete, emotionally aligned brand identity system that’s both distinctive and usable. Deliverables typically include: