See what your brand is really worth — in numbers, not noise.
The Brand Performance Dashboard is Rubikn’s framework for linking brand strategy to real business results.
It consolidates the key metrics that reveal how your brand performs in the market — from penetration and market share to repeat rates and unit economics — giving leaders a clear view of where growth is truly coming from.
This dashboard helps teams move beyond surface-level marketing metrics (likes, reach, impressions) and focus on the outcomes that actually grow enterprise value: sales, market share, loyalty, and profitability.
To quantify the business impact of brand activity and ensure every strategic move contributes to commercial performance.
While Brand Asset Metrics measure how people think and feel about a brand, the Brand Performance Dashboard measures what those perceptions produce — real buyers, real purchases, and real returns.
| Metric | What It Measures | Why It Matters |
|---|---|---|
| Penetration (% of Buyers) | The % of category buyers who purchased your brand at least once. | Growth depends on expanding your customer base. |
| Share of Category Sales (Market Share) | Your share of total category sales (value or volume). | Indicates competitive position and scale. |
| Repeat Rate / Purchase Frequency | % of customers who buy again and how often they purchase. | Highlights loyalty and buying habits over time. |
| Unit Economics (Gross Margin & CAC/LTV) | Profitability per unit or per customer. | Ensures brand growth remains financially sustainable. |