Identify what’s really holding your growth back — supply or demand — and direct brand investment where it matters most.

Overview

The Constraint-Based Strategy Framework helps businesses pinpoint their primary growth bottleneck: are you limited by supply (the ability to produce or deliver enough) or by demand (not enough customers buying what you already have)?

By diagnosing the core constraint, we help you align brand, marketing, and operational strategy to remove it — ensuring every investment drives measurable impact.

In short: this framework ensures you put resources where they’ll unlock growth fastest.

Why It Matters

Most businesses hit plateaus not because they’re doing the wrong things, but because they’re optimizing for the wrong side of the equation.

If you’re supply-constrained (demand exceeds production), more marketing only worsens waitlists and customer frustration. If you’re demand-constrained (lots of product, few buyers), operational improvements won’t move the needle.

This framework prevents wasted spend — helping you avoid promoting what you can’t deliver or scaling capacity no one’s asking for — by clarifying what the real growth bottleneck is right now.

What You’ll Get

• Constraint Diagnosis Report — A structured read on whether your current growth limitation is supply or demand.
• Signal Mapping — Key operational and marketing indicators that validate your diagnosis.
• Strategic Focus Map — Clear priorities for both sides of the equation: when to scale operations vs. when to scale brand.
• Action Recommendations — Specific next steps to address the active constraint, with guidance on timing brand investments.
• Brand Investment Timing Model — A framework for knowing when brand building has the highest marginal return.

How It Works