Overview

Rubikn’s CRO Testing Levels is a structured experimentation program that prioritizes high-leverage tests—from quick on-page tweaks to strategic, model-level shifts. We map your ideas across five levels of impact, then run disciplined experiments that compound results, not noise.

Value in one line: Focus your testing where it matters most to unlock outsized, defensible conversion gains.

Why It Matters

Most teams get stuck polishing buttons while real growth hides upstream—in messaging, offers, funnels, and go-to-market choices. The cost of mis-prioritization is real: wasted ad spend, leaky funnels, unclear value props, and stalled revenue. This service ensures your roadmap chases meaningful lifts first, so you stop cycling through micro-optimizations and start shipping tests that move the business.

What You’ll Get

• Impact-Ranked Test Backlog: A prioritized pipeline across five levels (Direct-Response, Messaging, Offer, Funnel, Strategic) with effort vs. impact scoring.
• Experiment Blueprints: Clear hypotheses, variants, success metrics, sample size estimates, and guardrail KPIs for each test.
• Messaging & Offer Kits: Drafted headlines, value props, guarantees/pricing options, and supporting assets for rapid deployment.
• Funnel Concepts & Flows: Wireframes/user paths for trial vs. demo, quiz/assessment steps, multi-step checkouts, and more.
• Analytics & Instrumentation Plan: Tracking requirements, event schema, dashboards, and QA checklist.
• Run-of-Show & Cadence: A testing calendar with ownership, timelines, and decision rules.
• Decision Memos: Post-test analysis with statistical readouts, business impact, and clear next moves.
• Executive Summary: Quarterly roll-up showing cumulative impact and where to invest next.

How It Works

1. Discovery & Data Pull (1–2 weeks): We review funnels, analytics, ads, heatmaps, user research, and competitive context. Align on core KPIs (e.g., lead quality, trial-to-paid, AOV, CAC/LTV).
2. Framework Mapping (Week 2): We classify current and proposed tests across Levels 1–5 and identify gaps where higher-leverage tests are missing.
3. Backlog & Blueprints (Weeks 3–4): Produce impact-ranked backlog and fully specified experiment briefs (variants, copy, flows, tracking).
4. Build & Launch Sprints (4–8 weeks, rolling): Ship tests in weekly/bi-weekly waves. We start with Level 2–3 for meaningful lift, add Level 1 polish, and schedule Level 4–5 pilots when evidence supports them.
5. Measurement & Decisions (ongoing): Monitor primary and guardrail metrics, read significance and effect sizes, publish decision memos, and roll winning patterns into the roadmap.