Customer Journey Mapping transforms how you see your buyers — translating research and real-world behavior into a clear, visual story of how people actually make decisions with and around your brand.
Rubikn’s approach goes beyond the marketing funnel to model your end-to-end Customer Decision Journey (CDJ) — from initial trigger to loyalty loop — for both B2B and B2C contexts.
It reveals where customers get stuck, what drives progress, and where to invest for growth.
Value statement: Map the real path to purchase so every touchpoint moves customers forward with purpose.
Most organizations still plan campaigns around linear funnels that no longer exist.
Customers today move fluidly across channels, revisit research, and loop between evaluation and decision. In B2B, multiple stakeholders weigh in at different times; in B2C, emotional and situational triggers dominate. Without a clear map of this journey, teams guess at where to spend, duplicate efforts, or lose buyers in moments that matter most.
Journey mapping solves this by replacing assumption with evidence — showing what customers actually think, do, and need at every stage. It connects brand, marketing, sales, and success teams around one shared view of how decisions happen.
A complete, research-based journey system that teams can act on — not just a diagram. Deliverables typically include: