Overview

Rubikn’s General-Purpose Diagnosis & Targeting Framework is a structured, repeatable method to understand your market and identify which segments truly matter. It blends ecosystem mapping, diagnostic analysis, segmentation, and persona development into one coherent system — applicable across B2C, B2B, and platform businesses.

The result: a clear, data-backed view of who to target, why, and how.

Value statement: Make confident targeting decisions grounded in evidence, not assumptions.

Why It Matters

Most businesses struggle not because they lack data — but because they lack clarity about who they’re serving and why those people buy. Teams waste time chasing the wrong audiences, build generic messaging, or compete on price because they haven’t mapped the true market dynamics.

This framework fixes that by diagnosing the entire market ecosystem — customers, collaborators, competitors, and context — so strategy starts from reality, not opinion. Whether you’re repositioning a mature brand or launching into a new space, clarity about your segments and stakeholders is what ensures every next move is coherent.

What You’ll Get

A complete diagnostic and targeting toolkit tailored to your business, including:

• Market Ecosystem Map: Visual mapping of all key actors — customers, decision-makers, influencers, collaborators, and competitors — with their needs, barriers, and influence.
• 5Cs Diagnostic Snapshot: One-page situational analysis covering Customer, Company, Competitors, Collaborators, and Context.
• Segmentation Model: Defined customer segments backed by quantitative or qualitative data, showing clear behavioral and motivational patterns.
• Persona Cards: Data-backed personas (1–3) summarizing who to target, what drives them, and how to reach them.
• Application Guide: Tailored guidance on how to adapt the framework for your business type (B2C, B2B, or multi-sided platform).
• Editable Templates: Ready-to-use tables and prompts for future updates or additional markets.

How It Works

The process is collaborative and diagnostic in nature — typically completed over 3–4 weeks: