The Intentional Word-of-Mouth Framework is a repeatable system for designing influencer-driven campaigns that get people genuinely talking about your brand.
It transforms word-of-mouth from a lucky by-product into a deliberate growth engine — turning influencer relationships, storytelling, and product seeding into a structured path to awareness and trust.
In short: we make shareability a strategy, not a surprise.
Most brands still treat virality as luck — hoping a great product or a clever post will “catch.” But conversations don’t spread by accident. They spread because they’re designed to be talked about.
Without a plan, brands waste resources on influencer deals that feel forced, campaigns that fade in days, or stories no one can repeat. The result: noise without advocacy.
Intentional WOM fixes that by building campaigns from the ground up to earn attention organically — through relevance, emotion, and ease of sharing. It’s how bold ideas (like Lacoste’s logo-swap for endangered species) travel fast and stick long.
A full playbook and guided process to build, test, and launch an influencer-led word-of-mouth campaign, including:
Deliverables are formatted as ready-to-run checklists, outreach assets, and dashboards your team can use immediately.