Laws of Brand Growth is Rubikn’s applied framework for understanding and leveraging the proven patterns behind how brands truly grow.
Based on decades of marketing science from Byron Sharp and colleagues, this service translates the Four Empirical Laws — Double Jeopardy, Buyer Moderation, Duplication of Purchase, and Prototypicality — into practical, evidence-based strategies your team can act on.
Value in one line:
Grow your brand by applying what the data consistently proves — not what conventional wisdom suggests.
Much of modern marketing still runs on intuition and myth — overemphasizing loyalty, chasing hyper-niches, or trying to “differentiate” through novelty instead of clarity. These missteps cost brands reach, relevance, and ultimately, growth.
The Laws of Brand Growth show that real progress comes from broad reach, easy availability, and category clarity. By aligning your strategy to these empirical patterns, you build a brand that fits naturally into how buyers actually behave — ensuring your marketing works with human nature, not against it.