Overview

Rubikn’s LinkedIn B2B Advertising Framework is a full-funnel system for building brand visibility, credibility, and qualified demand on LinkedIn.

It combines audience architecture, creative storytelling, and structured 90-day execution to turn paid media into predictable pipeline growth.

In short: it helps B2B brands convert awareness into trust — and trust into pipeline.

Why It Matters

Most B2B LinkedIn campaigns fail because they skip the middle — pushing lead forms before buyers even know who you are. The result is low engagement, poor lead quality, and rising acquisition costs.

This framework fixes that by aligning creative, audience, and timing across the entire funnel. It ensures every impression has purpose — from the first brand touch to the final demo request — so that ad spend builds long-term brand equity, not short-term noise.

What You’ll Get

A complete 90-day paid growth system designed for measurable outcomes:

• Funnel Architecture – a 4-stage structure (Awareness → Education → Consideration → Conversion) with mapped content formats for each stage.
• Creative System – three-act video/story templates that drive recall and response.
• Campaign Setup & Targeting Plan – audience segmentation, retargeting logic, and lead routing built for B2B buying cycles.
• 90-Day Execution Roadmap – week-by-week rollout of campaigns, creative testing, and optimization checkpoints.
• Nurture & Retargeting Playbook – multi-touch follow-up flows integrating email and LinkedIn re-engagement.
• Performance Benchmarks – KPI dashboards and metrics for recall, reach, engagement, and conversion quality.

How It Works

Step 1 – Foundations (Days 0–15)