Overview

Marketing & Sales Funnel Analysis is a deep diagnostic of your growth system — mapping how prospects move (or fail to move) from awareness to revenue.

It identifies where attention, conversion, or retention break down, and what to prioritize next to unlock compound growth.

Value statement:

See your full growth funnel clearly — and know exactly what to fix next.

Why It Matters

Most B2B teams run ads, content, and outreach without seeing the real story behind performance. Metrics like CTR or pipeline volume tell you what happened, not why.

Without an end-to-end view of your funnel, you can waste months optimizing the wrong lever — pushing traffic into friction-heavy pages, or nurturing leads that never convert.

A clear, quantified funnel turns noise into a roadmap. It connects marketing metrics to sales outcomes so every decision compounds.

What You’ll Get

• Full-funnel mapping — visual model of your marketing and sales flow from impression to close.
• Conversion diagnostics — identify leaks, friction points, and drop-offs across key journey stages.
• Performance layering — cross-reference acquisition, engagement, and sales velocity data.
• Benchmark insights — compare stage-to-stage conversion rates against industry and Rubikn baselines.
• Prioritized action plan — 3–5 leverage points with clear recommendations and impact estimates.

Deliverable format: visual funnel map + insight deck (PDF) + action summary.

How It Works