Most brands measure awareness and engagement — but few connect those numbers to actual business performance.
Business Outcome Metrics is our framework for linking brand strategy directly to financial and market results. It helps founders, CMOs, and brand leaders understand whether their brand and marketing investments are driving measurable growth — in sales, share, loyalty, and profitability.
By tracking Business Outcomes alongside Brand Asset Health, we provide a full picture of performance: not just how the brand is perceived, but how it performs in the market.
To transform brand data into actionable business insight.
Our approach ensures every marketing or brand decision ties back to tangible outcomes — answering the key question:
“Is our brand growth showing up in the numbers?”
What it shows: How many people in your target category are actually buying your brand.
Why it matters: Growth in most categories comes primarily from increasing penetration, not deepening loyalty.
How we measure:
What it shows: The brand’s share of total category sales — your piece of the market pie.