Overview

A research-led service that identifies the real reasons prospects hesitate, then designs targeted counter-assets and tests to remove friction at every stage of your funnel. We map objections (price, trust, urgency, relevance, risk) to Awareness → Consideration → Decision and deploy proof, policies, and copy that make “yes” the easy choice.

Value in one line: Turn hidden hesitation into confident action—and lift conversion rates without buying more traffic.

Why It Matters

Most drop-offs aren’t random—they’re unspoken objections. Visitors don’t convert because they’re unsure it fits, don’t trust the offer, can’t justify the price, feel no urgency, or fear regret. Left unaddressed, those doubts lead to status-quo decisions, wasted ad spend, and leaky funnels. By systematically handling objections with the right proof and assurances at the right moments, you reduce perceived risk and increase the likelihood of action.

What You’ll Get

• Funnel Objection Map: Clear view of top objections by stage (Awareness, Consideration, Decision) with severity and impact.
• Counter-Asset Playbook: Exact assets to deploy per objection (e.g., testimonials, guarantees, privacy microcopy, integrations list, ROI calculator, industry pages).
• Microcopy Library: Ready-to-ship copy blocks for forms, pricing, CTAs, guarantees, and support prompts.
• Proof Pack: Curated case snippets, client logos, metrics, and policies to strengthen trust signals.
• A/B Test Plan: Prioritized experiments (hypothesis, variants, success metrics, sample size guidance).
• Instrumentation Checklist: Events, tags, and dashboards to track objection impact (form errors, field drop-offs, scroll depth, CTR, CVR).
• Implementation Support: Light design specs and placement guidance for web, email, and sales collateral.
• Executive Summary: Expected impact, roadmap, and next steps for your team.

How It Works

1. Discovery & Data Pull (Week 1): Review analytics, heatmaps, session replays, chat logs, sales notes; clarify funnel goals and constraints.
2. Audit & Patterning (Week 1–2): Diagnose friction points and classify objections by type and stage; quantify where doubt hurts conversion most.
3. Counter-Asset Design (Week 2–3): Create proof, policies, and microcopy; define placements (above fold, near forms, within pricing, near CTAs).
4. Test Planning (Week 3): Prioritize experiments by impact × effort; define variants, metrics, and run criteria.
5. Activation (Week 4+): Implement assets and experiments; QA tracking; launch.