Personal Brand Audit Wheel

Overview

The Personal Brand Audit Wheel is a structured diagnostic tool designed to help professionals, founders, and creators visually assess and improve their personal brand. Using six evidence-based dimensions — Messaging, Visual Identity, Platform Presence, Reputation, Content Strategy, and Engagement — the audit pinpoints strengths, gaps, and strategic priorities.

It transforms brand conversations from vague to visual — giving clients and consultants a shared framework to benchmark, plan, and grow a personal brand that’s both consistent and credible.

What It Solves

Most professionals struggle to articulate or measure their personal brand. Their messaging might be clear but their reputation weak — or their visuals polished but their content inconsistent.

This service provides:

A 360° view of the client’s current brand.
A clear visual summary of what’s working and what’s not.
A prioritized action plan for strengthening the weakest areas.

Who It’s For

Executives & Founders building a thought-leadership presence.
Consultants & Coaches refining their positioning online.
Creatives, Freelancers, and Professionals looking to grow visibility or pivot their career.
Personal Branding Agencies or Advisors who want a structured audit framework to use with clients.

The Process

Step	Description
1. Discovery Session	Understand the client’s goals, audience, and current platforms.
2. Guided Self-Assessment	Use the six-category worksheet to rate each brand dimension from 1–5.
3. Wheel Visualization	Plot the results on a radar chart (the Brand Audit Wheel) for a visual overview.
4. Insight Discussion	Analyze the “shape” of the wheel — identify strengths (peaks) and gaps (troughs).
5. Prioritization Plan	Select top 1–3 areas for improvement and convert them into actionable steps.
6. Strategy Follow-Up	Review progress after 3–6 months to track development and update scores.