Overview

Strategic CRO is Rubikn’s research-first program that turns scattered tests into a cohesive growth system. We align your real audience with your offer, unlock partner-led acquisition, and run high-leverage experiments (pricing, funnel, positioning) that drive step-change improvements—not just button-color lifts.

Value in one line: Clear audience, warmer traffic, smarter tests—compounding conversion gains.

Why It Matters

Most teams optimize pages that aren’t aimed at the people who actually buy. That mismatch wastes ad spend, slows pipeline, and produces noisy “wins” that don’t scale. Meanwhile, overlooked partner channels could be sending you ready-to-convert visitors, and the biggest levers—funnel model, pricing, and value proposition—go untested. Strategic CRO fixes the root causes: audience clarity, trusted traffic, and experiments that answer business-level questions.

What You’ll Get

• Audience Alignment Report — who converts vs. who you target, gaps, and a clarified ICP.
• VOC & Insight Pack — on-site surveys, post-purchase feedback, patterns, and messaging cues.
• Segmentation Dashboard — conversion by channel, cohort, device, geo; actionable cuts.
• Partner Opportunity Map — short-list of co-marketing/integration partners and rationale.
• Activation Plays — co-branded campaign concepts, integration listing/marketplace plan, tracking setup.
• Experiment Backlog (prioritized) — ICE-scored hypotheses across funnel, pricing, and positioning.
• Test Designs — success metrics, guardrails, cohorts, and implementation notes.
• CRO KPI Tracker — source-of-truth sheet for CR, ARPU, AOV, retention, payback.
• Executive Summary — decisions, expected impact, and next 90-day roadmap.

How It Works

1. Kickoff & Access (Week 0–1)

   Connect analytics, ads, CRM, product data. Align on north-star metrics and constraints.

2. Audience Reality Check (Week 1–2)

   Analyze converters vs. non-converters; run lightweight surveys/interviews; produce ICP update and messaging cues.

3. Partner-Led CRO (Week 2–3)

   Map ecosystem overlaps, shortlist partners, draft co-marketing/integration plays, define tracking/attribution.

4. Strategy Hypotheses (Week 3–4)

   Form high-leverage tests (e.g., self-serve vs. sales-led, annual-first pricing, onboarding redesign). Prioritize with ICE.