Overview

Website-Wide CRO is Rubikn’s end-to-end conversion optimization module that audits and improves the full user journey — not just the homepage. We identify micro-conversions on high-impact pages (pricing, content, signup, checkout), set page-specific goals, and run evidence-based experiments that lift conversions at every step.

Value in one line: Compounding wins across pages that add up to meaningful revenue lift.

Why It Matters

Most teams optimize in silos — a headline here, a button color there — while leaks persist across pricing tables, forms, and checkout flows. The result: unclear paths, wasted traffic budgets, and decision friction that stalls purchases. By treating CRO as a journey problem, not a page problem, you recover lost intent, reduce abandonment, and make every visit count.

What You’ll Get

• Journey Audit & Map: Page-by-page diagnosis of key funnels (pricing, blog/content, signup, checkout) with micro-conversion definitions and drop-off analysis.
• Instrumentation Plan: GA4/event schema for macro vs. micro goals, field-level form tracking, scroll & click maps, and session-replay setup.
• Page Playbooks: Specific fixes per page type — messaging, structure, trust elements, CTA placement, speed and mobile priorities.
• Test Backlog (ICE/PIE-scored): Prioritized hypotheses with expected impact, effort, and measurement plan.
• Experiment Execution: A/B or multivariate tests, variant design, implementation guidance, and QA.
• Weekly Performance Pack: Lift summaries, diagnostics by device/source, and next actions.
• Executive Roll-up: Quarter-end impact report linking micro-wins to macro revenue.

How It Works

1. Kickoff & Baseline (Week 1): Align on goals, gather analytics access, confirm target funnels, and validate current tracking.

2. Evidence Sprint (Weeks 2–3): Run heatmaps, scroll tracking, session replays, and field-level form analytics. Synthesize friction points per page.

3. Goals & Instrumentation (Weeks 2–3): Implement/verify GA4 events for each micro-conversion; set page-level KPIs and targets.

4. Playbooks & Roadmap (Week 4): Deliver page-specific recommendations and a ranked experiment backlog (impact × confidence × effort).

5. Testing Cycles (Weeks 5–10): Ship 2–4 tests/week across surfaces (pricing CTAs, inline CTAs on content, multi-step form flows, checkout simplification, payment options).

6. Review & Roll-out (Ongoing): Promote winners, archive losers, refresh backlog, and report lift against targets.

   Collaboration rhythm: 1× 60-min weekly stand-up, async updates mid-week, Slack channel for quick approvals.

   What we need from you: Analytics access, CMS/dev support for variant placement, product/legal reviewers for copy changes, and a single decision-maker for go/no-go on tests.